Web Design & Search Engine Optimization

In some ways we are all guilty of thinking that SEO is an easy add-on for your web designer. Once you've worked on the content, design layout you have trust and confidence in your design team.  They say they can optimize your new site so why not let them?

Would you let a home builder design your high rise office building?  They've shown that they know the basic principles of design and they might even demonstrate enough skill to talk a pretty good game.  But there's a lot more to designing a high rise than just building a foundation and putting up walls.  Same with organic search marketing. 

In an inter-connected online world, the benefits of dominating your products and services online are obvious, but it's not simply a matter of writing a few meta tags, titles and descriptions.  It takes the skill, expertise and time of SEO experts to turn your site into the top producing web site companies dream about.

Waiting until your web site is perfected, is not the best avenue to take.  We work closely with web developers to make sure that some of these pitfalls are avoided in the beginning:

• We make sure that the technical team designs a site that can be fully indexed by search engine spiders coming to your site. All too often, spiders will only be able to index the home page. This is especially true when the site is dynamic or has naming schemes that place ? Or other types of characters into the page names.
• We work with you to make sure that each page has a strong message and that message is placed where the majority of visitors will read it.  Did you know that approximately 30% of the visitors to your web site will leave the page without reading the content written “below the fold”
• Equally important, we work with you to make sure that your web site has plenty of content. Site content will help any SEO campaign build dominance within your areas of expertise when ranked by the top search engines. Content & Design =Rankings =Traffic = Revenue.
   

Defining a good "call to action" landing page...