Top SEO Marketing Case Studies for organic search engine optimization results.

• Financial Services Company was purchasing leads from various sources online and off line and spending over $6K per month.  They were not satisfied with the quality of the leads which led to poor conversions and ROI.  They were looking for a long term, sustainable source of high quality leads from their web site without having to spend time and money to manage a pay per click campaign.

Start of campaign: Benchmark
• Had little to no exposure within Top 30 Rankings.
• Site had script errors, spelling errors and duplicate content issues.
• No link strategy, no plan for social media
• Canonical Domain issues / Poor directory structure / optimization attempts - poor
• No calls or leads generated from web site.

Goal: Client was looking to us to find their target market and "make their phones ring". 

Managing the SEO Campaign

We performed detailed traffic analysis to find high quality target market.  We also combined that with our keyword analysis which gave us enough information to focus our initial campaign efforts.  Once keyword strategy was approved by client, we began work on cleaning up issues, errors and directory structure weaknesses, etc.  Within 30 days we had completed initial work on site and began to review content issues and usability.

Rankings

• 1300% increase in ranking exposure (Top 30 rankings) 3 Months
• 3100% increase in rankings (Top 30 Rankings) 6 months (132% increase between 3-6 months)
• 43% increase between 6 -7 months / 54% increase between months 8-9
• 7100% overall rankings exposure from beginning of campaign.

Traffic

• Quality of Traffic Increased
• Pages viewed per visit increased 7% last quarter

Results

• # of visitors converting on site increased by approx. 1100%!
• With more quality business opportunities coming in from online marketing efforts, revenues have begun to increase and the phones are ringing!

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Case Study 2

Does search engine optimization make sense for your company?

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PDF Version of SEO Case Study #1