Top SEO Marketing's Organic Search Engine Optimization Services Q & A

• What steps have you taken to ensure your web site can be found by potential customers?

• As an important part of the marketing mix, organic optimization and on-going search marketing efforts performed on behalf of your web site can make a dramatic impact on your business.  This is a relatively new, but important part of advertising today, where you can capture visitors to your site who are currently in the buying cycle.

• Do you currently utilize PPC as part of your advertising mix?

• We currently focus our efforts on organic search marketing, SEO and Local Search marketing services, however Pay Per Click PPC is great for a fast hit of traffic, but long term, you want to have a strategy in place that continues to grow and build a reliable pipeline of new business. Managed search engine marketing is a long term strategic solution. A good SEO solution, like Top SEO Marketing offers will focus on getting your products and services ranked on the first page, then make sure that the traffic is high quality traffic that will generate leads /sales for your business. Over time, our campaigns have increased sales leads, grown revenue year after year, dominated in search engine rankings over competitors, and reduced the cost of sale.

• Have you ever hired or directed in-house optimization of your web site? Was it a project, task based (one time) optimization with or without on-going reports or was it an on-going campaign? What was the impact or result?

• Generally it's been our experience that anytime SEO is seen as an "add-on" service performed by web designers or in-house by someone tasked with several other duties - the results are disappointing. It's difficult to hire someone qualified to handle your in-house SEO, work with IT or hosting companies to optimize the site and then have enough expertise to interpret the key data points that traffic logs and search analytics can provide you.

• Does the SEO part of our business revolve around making changes to HTML tags, link building, and adding pages for which the client would provide the content? Do you alter the internal linking structure of the site?

• We try to provide clients with a broad view of the services we provide which listed may appear similar to that of any SEO company, but the reality is that we go much further than those descriptive categories. While our optimization does contain some of the standard elements, just optimizing HTML tags, adding a handful of relevant links and changing content to reflect a few keywords will not optimize a web site or drive the type of ranking/traffic/conversion results our clients expect out from Vertical Leap.
  
  To drive the maximum benefit from SEO/SEM requires a multi-layered strategy to be in order to drive the rankings and quality traffic needed for conversions into clients/customers. For instance, beneath our process plan there is a detailed action plan for optimization that contains close to 100 tasks and actions to be performed in order to ensure that the site is properly optimized this includes HTML tags, adding pages etc.
  
  While optimization is important, let me stress that it is only part of our total package of Top SEO Marketing's search engine marketing services. In addition, it's also important to note that the "optimization part of our SEO" is a task that may be repeated during the life of a campaign and not a one-off activity.
  
  As to changing the internal linking structure of the site, we generally try to identify potential impediments that will block search engine robots and spiders from fully indexing all the web pages. If needed, i.e. if there is not a suitable navigation on the site for spider's to follow, then yes, we would add an additional one. Usually text based, sitting in the footer of each page.

Our business provides us with the opportunity to assist clients who are trying to grow their presence online.  We believe your business would benefit greatly - which is why we'd like to discuss our SEO strategy and new partnership with you.  Find out how we can help you, or to request an online demonstration of the power of our process, please call 214-288-0853