Top SEO Marketing doesn't happen by accident or without accountability.

We provide our clients with a fully transparent SEO process that includes what we are currently working on to improve their search position, bring in quality traffic or converting more site visitors into sales.   In addition to ranking reports showing progress made over the course of your SEO campaign, (not just since the last report), we provide key insight into how visitors act on your site and how they arrived on your site, what was typed into the search engine in order to find your site.  In addition we provide clients with detailed level tracking and visibility into their campaigns.

Top SEO Marketing understands the importance of accountability, transparency and measurement on ROI and your marketing dollars.   We also know that it's not about rankings, not about traffic but rather about getting results and feel the best way to ensure that our clients get the best services as possible is to provide our SEO teams and clients with information that will enable them to have the most effective tools possible to manage each campaign and to help them achieve the overall SEO objective - which is bringing in the right visitors and helping you to  grow your business.

If you are use to viewing Pay-Per-Click reports online, chances are you've experienced the frustration of having to pay but only seeing the city that someone clicked from, without having the benefit of knowing

• how long visitors were on your site,
• what keyword /phrases are visitors responding to?
• what path are your visitors taking once on your site?
• how many of those search engine visitors are actually converting into sales?

It's frustrating and almost impossible to provide optimization without being able to provide clients with the visibility that will help them improve their real conversion rate - actually new business.

Search Engine Optimization / Web Analytics

Listed below are just a few of the reports that we use to drive results and provide each client with a level of transparency into our process.  Web analytics / search analytics are key to measuring and managing your search engine optimization campaign.  While all of these reports can add value on a stand-alone basis, Top SEO Marketing provides our clients with a powerful set of reports that combined, provide the level of detail needed to run online marketing.
Don' worry about getting overwhelmed with details and having to find ways to interpret the data, Top SEO Marketing does all the heavy lifting and provides you with just the information you need to know in order to get your job done.  That could be a lot or could be a summary - we want to make it easy for you to continue doing business with us. (Click on any item to review details.)

Optimization Process Planning

We know that certain tasks must be performed in order to remove any impediments or enhance how your site will appear to the search engine robots.  We also recognize the importance of beginning a campaign on time and making sure our team of search optimization professionals work together in a timely fashion to get your site optimized - that is why Top SEO Marketing tracks your search engine ranking campaign from the start and can provide you with a timeline and due date.  Accountability + Dependability = Top Performance.

Broken Links Reports

It happens in all companies.  Projects and assignments started by one person and left to others to monitor.  The web is dynamic and so is brick and mortar businesses.  What once was a good link, buried somewhere on page 89 of your company's web site is no longer leading to a valid company.  No one has the time to check all these pages and typically what happens is that they get replaced if a visitor happens to let you know the link is bad or if your IT department has the time to run link maintenance checks on all those pages making up your corporate web site.  As a part of Top SEO Marketing's services, our Campaign Managers will perform checks on your site to determine the validity of your links - on all or part of your web site.  We provide you with a quarterly broken links report and help fix them.

Keyword Analysis Tracking Reports

Oftentimes we receive lists of keywords from clients who run pay per click campaigns, thinking that all that data puts the ahead when it comes to organic search engine optimization.  What works for PPC does not always work at the organic optimization level.  We are not paying for clicks, therefore we can go for those competitive keywords and phrases without it costing you a fortune.  We want to know what's worked best in converting leads into sales - but our keyword analysis report is focused on finding your company's target market - top phrases for top performance goals.

Campaign Tracking

We are committed to providing our clients with detailed level tracking and visibility into their campaigns.  We work with you to set realistic goals, provide estimated traffic potential as well as in-depth research on what keywords and phrases might bring the best results.  We work on your campaign and do not consider it successful until we help you achieve your goals.

Export to PDF or Excel

Top SEO Marketing can generate and export easy to understand comparison and web analytics reports to you, your clients and bosses. In Excel, you can further interact with the data and charts for very specific analysis.

Top SEO Marketing will even work with you to export one or multiple reports, as needed. We can even create a list of multiple reports, and export them simultaneously--then later, change the analysis date range and re-export the list to produce reports with the latest info.

On TOP Navigation View

See where visitors go, how long they stay, and from which page they exit. Your campaign manager will actually track and display visitor data in a way that is easily understood without the hassle of pie charts or multiple pages of seemingly unconnected numbers with percentages or bar graphs that do not provide detailed date ranges. This easy to follow report places the data directly on top of your web site helping you see as well as understand visitor behavior.  Information regarding analysis of  the Page shows added data regarding that particular page, and we close the loop by showing you where your visitors came from and where they went from there.

Internal Search Analysis

Are visitors finding what they're looking for on your web site? Top SEO Marketing helps you drive the results you expect from your web site and marketing dollar by helping you to see see what information and/or products and services visitors are searching your site to find.  This information can be used to make changes or detect problems with your site and help visitors find exactly what they're looking for.

Keyword Ranking Report

It is important to track what terms visitors are typing into the search engines to reach your site.  We focus on keyword density within the rankings.  We can then compare the performance of those keywords in terms of number of visitors, time on site, path and conversions based on search terms and rankings found in MSN, Google and Yahoo.

Find out more about what Top SEO Marketing can do to help your business grow.  Contact our SEO experts today to get a free site assessment for organic search optimization or to find out more about Local Performance, local search marketing.

Contact Top SEO Marketing, Inc.
Phone: 214-288-0853
Email: info@topseomarketing.com