Understanding more about how search marketing
can work for small business'
Most of the online marketing studies we see are
geared toward larger corporations. Most of the time, they
help to fund the research, and by sharing the data it's helpful
to the whole business community.
Well that's only half the story. The
picture on the right shows a fairly illustration of some of the
places your business should appear online. As a small
business owner, you look at this and don't know where you would
find the time or dollars to make all that happen. (Now add
in Facebook, Linked In and the other social media sites).
A lot of small business owners give up, thinking
they don't have the time or dollars for such an undertaking.
Real Solutions
This is where we come in and cut through what is
needed and what is not needed. Small business owners don't
need to be in all these places, or know which one's are going to
attract new customers but we know what's good for small business
advertising online and what is a waste of your time and money.
We provide a full comprehensive online marketing
campaign that makes sure your business represented in:
-
Google,
Yahoo
/ Bing
search engines and their local listings
-
and under search results for Local products
and Services your business offers
-
Facebook & Linked-In
- On page optimization of your web site, geo-targeted to provide
maximum local search presence, including link text, footer,
breadcrumb navigation, naming schemes, canonical domain checks,
compliance checks,
- Placement of additional listings or verification of your
business listing in:
- Superpages.com (free listing)
- Online YellowPages.com (free listing)
- City Search
- Local.com
- Open Directory
- Special industry related directories (as appropriate)
- Monitoring in Google for any potential PR problems related to
user comments in blogs, web sites or reviews.
- Manual Submission & Verification of sites inclusion into top
search engines local pages (Google, Yahoo, MSN, Ask)
- Full technical evaluation of web site, compliance checks and
removal of site impediments to search engine spiders ability to
index your site.
- Business set up in Yelp or any other relevant “review” sites so
that customers can easily add review of clients business.
- Geo-targeting to your location
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