Top SEO Marketing Inc.
P. O. Box 865122
Plano Texas 75075
"Simply
Clean Carpet Cleaning service wanted a local
presence online. They also wanted to save money while
taking their business to a new level.
With the
powerful combination of Top SEO Marketing's full service
search engine optimization and Top Local Search Marketing,
new customers are able to find Simply Clean when searching
for commercial carpet cleaners in the Dallas area and
surrounding suburbs." |
Local Search Marketing Process
 Top SEO Marketing makes it easy for you to capture business
opportunities as a result of potential customers performing local
searches online.
Let us cut through all the confusing double speak
and get your web site listed where it will do the most good and
avoid the unnecessary costs involved in listing your site in
directories that no one spends time at or running excessive PPC ad
campaigns where you see little results for your advertising spend.
We place your business listing in specific categories within
local search engines, target only those directories and Local online
programs that will bring you legitimate business opportunities (not
place you on spam email lists) and provide additional sources and
industry specific programs that are known to enhance local search
engine placements.
We investigate directories, listings and placements for
local so that our clients can avoid questionable listings
and feel secure knowing exactly what they can expect using
Top Local Marketing, our premiere local search marketing
service. What is Local Search Marketing?
In general terms local search marketing is the term used for
visitors looking for goods and services in their local geographic
area. However, attracting visitors locally to your website is not
done through traditional SEO techniques. Here are a few of the
differences.
Organic Search Engines vs. Local Search Marketing
Search Engines such as Google, Yahoo and MSN all have algorithms for
determining what web sites are referred to searchers to provide the
highest quality return for their search request. Understanding these
sophisticated algorithm and complexities of organic search takes
focus, expertise and skill sets that take a web site over time and
turn it into a recognized authority within the search engines...no
small undertaking.
Today the major search engines are separating local search from
organic search results, making it easier for searchers who are
trying to find a specific business address or service within a
geographical location to quickly access the information they are
looking for. In that sense, think of local search as the
replacement of Yellow Page print directories. In order to
accomplish this task, there are new rules or algorithm's to consider
and an entirely different method of presenting information, since
criteria and objectives are different than that of searchers
utilizing organic rankings. Still there are some skills that a
company must possess in order to successfully place a business where
the buyers will be looking, such as keyword focus and site
structure.
In addition, the site must be set up for geo-targeting. This
ensures that when someone is searching for your services in a given
city, county, zip code or neighborhood your site contains the
information in the correct format. For instance, when Goggle bots
scan your site they look for information such as longitude and
latitude to specifically pinpoint the location of your business.
Determining Local Search
Objectives
Our local
search campaign begins with a client consultation where we set
up objectives and get a clear-cut understanding of your
business, set local search marketing objectives and provide
information based on our experience so that we all begin with an
agreed upon criteria and level of expectations.
Understanding your business and
the type of visitors who will be seeking your products and
services will be the guide in selecting appropriate keywords.
Keyword research is completed based on the potential traffic it
will bring to your site as well as the competitive nature of
those keywords. You will have inputs into the keyword selection
to ensure the focus meets your goals and objectives.
Once keywords have been
selected we will review competitors and their websites to gain
insight into elements that will positively impact your local
campaign.
Website content will be reviewed
and if online local optimization is necessary, we will perform
the work and get all the right information added to your site
matching the criteria under your business category.
Geo-Targeting
- Local directions, landmarks and other mapping pages will be
added as needed.
- Are you new to SEO and trying to find a company who can help
your business achieve maximum visibility within the search
engines organic results?
- Are you Top SEO with a client who requires online marketing
and your seeking a quality search engine optimization company
whose single focus is to achieve organic results?
Does local search marketing make sense for your company?
Top SEO Management works with you to ensure that maximum
performance is achieved within your local search marketing campaign.
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