The next time someone asks you if your company is on Facebook, try to determine if the person asking is someone who would be a potential customer.  So many times we hear the term social media networking that when we add - “Become A Friend” on Facebook tags to our clients pages, we wonder if anyone knows why they want this feature added.

What’s the point of Social Media?
There is a point, its just not a point that fits all companies.  The idea is that in social networking circles where someone you know has someone they know that might possiblyknow of someone you’d like to talk to about possible business it’s a way that you can hook up rather than if you just made the call out of the blue.  In the not so old days, this was called personal business referrals.

If you are looking for a job, LinkedIn might be a good bet.  You review the contacts you are first tier with and then look at who they know in their first tier (your second tier) and so on and so on….until you find a connection that may help you to get into a company or find out if they are hiring and get that contact to introduce you etc. etc.

We will spend the next few blogs exploring the opportunities or lack of opportunities out there today in social networking for average Joe clients.  We will also provide you with some need to know information and tips so that the next time you are asked by anyone if you “Tweet, Facebook or Blog” you will be in a position to know exactly what it why you do and what value it adds to  your company.