I found this article to be somewhat intriguing in that it tells you that one of the leading factors for your business to score well in the rankings is to have a “hot” product.   If I lean my head a certain way, think from a crease between my left brain and right brain - I buy that completely.  However, in the real world how many successful business owners out there are succeeding with other company’s products?  Is this article really creating the “BUZZ” it wants to generate by telling folks that this is the way to rank?  It’s worth a minute or two to read… SEO, Yahoo!, and Social Networks