When researching ranking positions on BING for Search Engine Marketing results, I noticed BING has added the ability for the user to see a small amount of the result’s page content on BING without having to leave the search engine screen to connect to that result’s page. What is displayed is random information from the result’s page and the information displayed is chosen by BING. This tells me that content throughout your site is even more important than before. Good Search Engine Optimization starts with making sure that your content flows and relays the best concise message throughout, because you never know what the search engine is going to decide to display.
Posts Tagged ‘search engine marketing’
BING - Search and Content Display
Monday, June 22nd, 2009Online Search Engine Marketing
Thursday, November 6th, 2008How can search engine marketing help your company compete in today’s business climate? If you are like most companies, you’re trying to get the most of your advertising dollars but you have trouble distinguishing between what works and what is just hype. It’s difficult when you are not familiar with the new online media and all the new options and buzzwords out there. Take some consolation in the fact that this is a significant problem for companies large and small.
See if any of these questions sound familiar:
- What demand generation campaigns will net you the best ROAS?
- Can we afford a long term solution?
- How do you avoid the trap of pay per click dependency?
- What is the best way to reach potential customers utilizing the internet?
- How affective are directories?
- What is social media?
- Are Yellow Pages still a good way to spend our marketing dollars?
- Will spending money to make videos increase my search engine rankings?
- Should I shift my yellow pages ads to directories online?
The Old Versus The New
The Internet has definitely changed the way potential customers are finding new products and services for business and consumers. Gone are the days that people rely on the Yellow Pages to let their fingers do the walking. Today those fingers are walking over the keyboard, mobile phones typing queries into search engines. The amount of information given by phone books, looks outdated when compared with pulling up a web site full of the latest information, locations and products. Below are some revealing facts from the Kelsey Group.
- 74% of US households use the Internet as an information source when shopping.
- Approximately 45% of searches had a buying intent.
- The percentage of respondents who used yellow page directories decreased from 75% to 62%.
Today more than ever businesses need a company that can take them where they will be found online by new customers and keep them away from expensive submissions where there is no measurable return on investment.
Managed search engine marketing companies can provide analytics to track pay per click, organic campaigns that include social media, local search placement, press release distribution, copywriting in addition to optimization and email advertising without the additional cost of hiring a PR or ad agency.
If you are looking for an affordable solution to managing advertising spend, laying down a foundation for long term sustainable sales channel or seeking a company that will help you navigate the advertising options online, visit www.topseomarketing.com or give us a call at 214.288.0853.