As this is the third client we’ve taken on that has the same PPC type of problem, I thought it merited some attention from the organic search marketing side of the aisle.

Here’s the situation: company buys multiple related domains.  Company is told by PPC management company to utilize all those domains, creating ”landing domains” for various PPC keyword groups and campaigns.  The sites are poorly written, some are designed without regard to branding, providing a different look and feel for each “landing domain”.  And in some cases duplicate pages are put in to provide “filler” - poor copy multiplied by X number.

The client doesn’t understand why they are not ranking in organic.  Some of the domains are ranking and they don’t understand why conversion is so low in both ppc and in organic.  The light bulb goes off when we explain that creating one authority site with good content, depth of resources and well thought out calls to action for one site would be better than the 8 or 10 domains now competing with each other on PPC ads and on page six and seven of the organic rankings, if that well ranked.

We also explain the credibility issue, branding one look and feel across multiple forms of internet advertising rather than this patchwork collection that is difficult at best to track clicks to sales conversions.

Bottom line…if your company is looking for a consolidated, organic and / or organic with targeted PPC internet marketing, go to a company whose focus is on driving results via organic long term and who also has the ability to provide short term PPC with traffic stats that show the return on investment separately as well as together.

Top SEO Marketing
www.topseomarketing.com