I am fortunate in that I get to spend a good amount of time in the “East Texas Piney Woods” where I’m within 15 minutes of 3 major lakes. Lake Fork is one of those lakes and if you’re a fisherman you know Lake Fork is considered the bass capital of the world! Recently one of the fisherman was telling me a story about a family who came out to fish at Lake Winnsboro. They had all the gear, and pretty much appeared as if they knew exactly what they were doing. The wife had a spiffy rod and reel and got busy baiting her hook and casting into the water…while her husband and son did the same. After several unsuccessful attempts to catch a bass, the wife casts her bait and suddenly begins yelling, “I’ve got a fish! I caught a fish”. Furiously reeling her fish in, she triumphantly draws her rod up to pull the fish out of the water. My friend said just about that time, everyone within 5 miles of Lake Winnsboro could probably hear the wife screaming bloody murder! Instead of seeing a bass on the end of the hook, she had somehow managed to catch a snake! Clearly upset by this freakish fishing folly - the wife panics and throws rod, reel and snake into the lake, upsetting the husband who had just bought the new rod and reel. Needless to say, that put a damper on any further hopes of fishing that day!
By now you may be wondering what this has to do with Search Engine Optimization (SEO) and Top SEO Marketing’s core focus of search marketing. It reminds me of all the people I’ve met who told me stories about the disappointing results they received after they paid their web design company additional dollars for “search marketing”. Business leaders who only thought they knew what search was all about - and web designers who presented on the right “sound point keywords” to appear as an authority. Together this ill planned and ill equipped venture was a bit fishy from the start. Expectations high, the CEO begins to plan on how bes to handle the leads the “optmization” will produce. Not too long after writing a check out to the web design turned SEO expert, the CEO begins to feel as though he’ll never get a nibble to his web site from search. Instead of pulling in qualified leads, up pops the snake! When questioned, the newly minted SEO person tells you its Google’s fault, not theirs.
When you go fishing you expect to see a fish on the end of your line. When you go to hire an SEO company, make sure you can tell the diference between a fish and a snake. If you do get burnt by an SEO company, do not think all SEO companies are the same. Don’t throw in all the equipment, let us show you what we have accomplished for other bsinesses simlar to yours and what we believe it will take to make a credible lead generation tools from your web site, www.topseomarketing.com
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