I found this article to be somewhat intriguing in that it tells you that one of the leading factors for your business to score well in the rankings is to have a “hot” product. If I lean my head a certain way, think from a crease between my left brain and right brain - I buy that completely. However, in the real world how many successful business owners out there are succeeding with other company’s products? Is this article really creating the “BUZZ” it wants to generate by telling folks that this is the way to rank? It’s worth a minute or two to read… SEO, Yahoo!, and Social Networks
Archive for the ‘Online Marketing Tips’ Category
Google Custom Searches
Tuesday, March 23rd, 2010Adding one of the buttons below to your website allows your visitors to subscribe to see your Subscribed Link when they search using Google.
Here are some of the benefits as per Google: at you can do with Subscribed Links:
- Create search results specific to your product, service, or expertise.
- Design a basic version in minutes to see how it works.
- Build a dynamic version using XML, TSV, or RSS files or feeds.
- Include images in your Subscribed Links.
- Include gadgets in your Subscribed Links.
- Test your Subscribed Links interactively and get debugging messages.
- Define query patterns using lists of keywords or regular expressions.
- Invoke the calculator to help construct your results.
Try it and get better defined search results by allowing trusted businesses to provide you with the latest information!
Brought to you by Top SEO Marketing - we get results!
To find and subscribe to links just go to http://www.google.com/coop/directory
For information on how you can get your compay listed, you can go directly to Google or call us because this is a part of our fully managed SEO services!
Why Local Business’s Need Search Engine Marketing
Wednesday, October 28th, 2009Local Business & SEO
Business owners can benefit by organic search results because searchers skip over paid advertising more than not. People don’t want to be “sold to” but would rather look “to buy” something. So why are there countless companies out there trying to sell local business owners on a one dimension solution with pay per click advertising?
The local search market is different than the general search market. SEO for local business’ should provide you with quality optimization (on-page) as well as a well rounded submission, social networking and ranking service (off page).
Reviews are very important! As a business owner, you should have your SEO company provide you with an easy to access URL so that you can encourage your customers to write an online review. Business’s receiving these types of reviews and details about their services, food or operations will tend to rank higher in the search results.
Get your own domain name! Your business will benefit in the rankings over those businesses who do not have their own URL. This is a simple process that does not need to cost a lot of money or take a lot of time. A one page informational site with directions and clearly marked address and phone number will suffice.
Be linked with other related businesses or professional organizations, these quality links will increase your rankings as well.
Quality Content Wins Over Quantity Content! Make sure your site content addresses what your customers most want to know. Affordable hair styles, painless dentistry, 5 star restaurant, 22 years in business etc. Place what you do at the top of the content.
If you take the time to present your business to the potential customers searching for your type of services online - you will increase your business.
For any questions or comments contact Top SEO Marketing, Inc. a leading provider of organic search marketing and local search marketing services.
SEO Lessons on YouTube
Monday, May 11th, 2009One of the latest features you might find on web sites is a link to a company’s YouTube instructional videos and presentations. Here is an example taken from Alan Wall’s SEOBook
The above example is basically a net meeting, presentation that shows you how best to bid keywords on a pay per click campaign. Interesting in that we also utilize YouTube when our clients want to gain the most visibility from a video. Rather than embedding the video on their site, we now upload the video to YouTube (space limitation equal to roughly ten minutes) and then embed the YouTube code onto our client’s site. This way we can optimize the video within YouTube which will hopefully expose our clients information to a larger interested audience. We can also add it to several sites should they have multiple domains, without worrying about duplicating any content.
If you have a video, you may want to direct your webmaster to upload the video on YouTube optimized with very specific keywords that are directly related to what is discussed on the video.
Oh The Expectations Of Online Marketing…
Wednesday, December 3rd, 2008Online marketing has become a bright spot for businesses in this time of cutbacks, layoffs and government bailouts due to it’s high ROI. On the other hand, the expectations given to the customers by some nefarious SEO companies looking for a quick buck…or those web designers who don’t want to lose the revenue but don’t want to take the time to learn the right way to manage organic and throw unknowing customers under the PPC bus.
I ran into a situation a week ago that still has me frustrated over what occurred. The “web design company” (and with skepticism, the full service marketing company) I ran into takes the grand prize. We had done a local (geo targeted no more than 15 mile radius) for a client about a year ago. They were happy, we were happy and we have the documentation to show that the impact increased their business by a very signficant margin. Almost a year later, their placement was still high and the traffic was still translating into revenue.
Enter the web designer. No problem, we had recommended that they get a fresh look for their site. However, the client calls me and is incredibly unhappy with them after realizing that the contract included online marketing as a part of the package.
After taking a look at the new site, it was immediately apparent that they’d been sold a boatload of kewpie dolls. Let me give you a few examples:
- When updating the “new” site, they kept none of the local geo targeted optimization of the site.
- As the site was live, it seems that they forgot to do 301 Redirects so that all the listings that were in the organic went to a page not found. They claimed later, this was just an inconvenience and told the customer that this was not a problem.
- They added on more charges than our fully managed SEO campaign with nothing to show for it.
- They designed the new site, eliminating the footer with contextual linking - which is an important element in maintaining critical focus of keywords and pages.
The client was duped. I became the bad guy in pointing these things out, but yet everyday we talk to clients and potential clients about what they went through with these types of companies in the past. A very real part of what we do is to reset the expectations and provide concrete evidence that online marketing is not for the faint of heart and or those looking to make a quick buck because the client doesn’t understand redirects, the difference in geo targeting etc.
In the end, my guess is that like many companies out there, they will be told that the only way to achieve first page rankings is to pay for it in ads.
Ways To Increase Productivity with SEO / SEM
Thursday, November 6th, 2008With belts across the business world tightening, we have redoubled our efforts to educate clients to be in more control of their marketing spend dollars. We talk to concerned business owners every day about ways to improve usability, productivity of their web sites and to increase conversion performance. Here are a few helpful tips that apply to just about every business trying to leverage the power of online marketing to increase revenue.
- Add content that uses terms searchers or new potential clients understand. You will have the opportunity to convert them over to the way your terminology later on specific product or service pages. But if you are a telemarketing company, but prefer to be known under demand generation and fill the content with everything but telemarketing…it makes it much harder to get those pages ranked under telemarketing.
- Utilize Your URL In All Business Advertising. It surprises me when I see businesses advertising their businesses and omiting their URLs. Even if you are passing out pencils - your domain name should be prominently featured.
- Testimonials. We can not emphasize the importance of communicating your customers experience working with your business enough. Actively solicit customer testimonials and continue adding them to your web site. Ask customers to provide you with a review in Google local, Yahoo Local or MSN Live Search (local). This plus word of mouth advertising is shown to increase business.
- Press Releases. Included in our services for search engine optimization campaigns is submission of press releases on a regular basis. Keeping our clients names out there is a great way to increase branding, traffic and revenue.
- Blogs. Does your company have a blog? Does someone in your company monitor blogs to see what’s being said about your business? Your business blog provides potential customers with fresh up to the minute content and provides an easy way for you to share industry insight and knowledge. Blogs can also be a good way to build credibility and expertise in your industry. We integrate blogging into our clients sites and make sure that the blogs are updated on a regular basis. It’s a great way to keep in the forefront of your business market and attract new qualified visitors to your site.
- Linked In. Are you linked in? If not, then take a minute to join, (it’s free). Linked-In has developed into a nice social networking site that can be useful and potentially productive to businesses. You can find background information on potential clients, join groups in your area of expertise, find former colleagues and associates, easily request recommendations for your business or yourself. You will be amazed at how many people are connecting to this social media platform.
- Control your dependency on PPC. There are other ways to get your company on page one of search engines other than buying ads via pay-per-click. Work with your search engine marketing company to get a balance between short term objectives (PPC) and long term gains (organic search marketing). If your PPC company does not offer organic search, then find a company that specializes in organic or natural search.
- Monitor click fraud. Google tied up with Click Forensics trying to further address this issue. The latest reports say that the fraud levels on Pay per click campaigns have come down by 0.2 percent in this quarter of 2008, the bad news: Click Fraud Index calculated the fraud rate at 16.2 percent in September 2008.
- Free Analytics. Watch out for so called “experts” in search marketing that provide you with only the free Urchin type stats. A quality search marketing company should be Investing in good analytics programs which today are critical in order to dig down and understand visitor patterns, seamlessly integrate PPC and organic statistics and provide vital information for their clients to understand the best ROAS and maximize their ROI.
- Expect Business Via Your Web Site. At Top SEO Marketing Inc. we are committed to bringing our clients new business as a result of our efforts. We are transparent in our process and exacting in our collection of data that helps us manage our campaign and helps our clients build better web sites for user experience and conversions. If your web site is not providing you with a significant revenue stream, you should think about changing the way you manage your web site. The lack of productivity can be fixed before you spend money getting visitors to your site - take the time to make sure that you have the right information and calls to action to capture those visitors.