How do you obtain business from the web when your business is primarily catering to a local clientele?  There are several options, including pay per click ads.  But if your budget is limited this may not be the best option for you.

Local businesses might view search engine optimization as useful for larger sites, companies who sell products online, not a local dentist, medical center or career counselor.  While its true that SEO makes a huge difference for larger businesses by driving qualified traffic to their web sites, local search marketing is designed to drive traffic into your brick and mortar location.