One of the latest features you might find on web sites is a link to a company’s YouTube instructional videos and presentations.  Here is an example taken from Alan Wall’s SEOBook

The above example is basically a net meeting, presentation that shows you how best to bid keywords on a pay per click campaign.  Interesting in that we also utilize YouTube when our clients want to gain the most visibility from a video.  Rather than embedding the video on their site, we now upload the video to YouTube (space limitation equal to roughly ten minutes) and then embed the YouTube code onto our client’s site.  This way we can optimize the video within YouTube which will hopefully expose our clients information to a larger interested audience.  We can also add it to several sites should they have multiple domains, without worrying about duplicating any content.

If you have a video, you may want to direct your webmaster to upload the video on YouTube optimized with very specific keywords that are directly related to what is discussed on the video.