In today’s competitive business environment (and since when has it not been competitive) – often the deal is won in the details. Taking the time to make sure you’re site has the right geo targeting optimization: web pages that are focused on locations and content that addresses the geographic territory you cover – will help you stand out from the crowd.

One main difference between a site geo-targeting for new business opportunities or working on demand generation locally and companies hiring an SEO company to grow their business nationally or internationally is significant.  It is not the same focus and should not be treated the same way.

A national campaign should be focused on the driving business leads and opportunities to their web site where specific actions will be taken by the visitor that will lead to a conversion.  Local Search and to a large degree, Regional Search Marketing’s focus is to actually increase the traffic to not only the web site, but ideally to make the phone ring and for foot traffic to their brick and mortar business to increase.

You have to realize that people are looking online - not in the phone book - for local businesses.  Being found in the results of major search engines, not expecting people to dig down into directories of cities, equals higher visibility and greater chances for that business to acquire new customers over their competitors who have stayed within traditional local media advertising.