The importance of "Off Page" Search Engine Ranking factors...SEO
linking and Link Reputation
Boost Your Web Site's Popularity
Having a very popular Web site can make a huge difference in
the rankings with many search engines. One measure of a site's
"value" is the number of other related and important Web sites
that have agreed to link to it. Top SEO Marketing works to
achieve SEO linking with a minimum of 5 links per month from
sites that have content that is related to your site. Having
sites with related content linked to your site is what's
important, as well as having quality sites, or highly popular
sites, link to yours.
Having links from related sites will not only give you a boost
in link popularity, but it will also give you a boost in
relevancy as well, since the engines will spider the links and
determine that the contents of the link text (how those links
describe your site) are related to the contents of your own
site.
So, related links going to and from your site are now important.
AND, what link text is used to describe your site on incoming
links is also very important. The link text is how the Web
community describes your page, which is your "link reputation."
Top SEO Marketing will research the SEO linking description and
determine the best text to use for these descriptions.
Top SEO Marketing will concentrate on sites with a solid link
popularity. With Google's Page Rank, pages are considered
separately as far as their link popularity is concerned. So, Top
SEO Marketing knows it is important to link TO all of your pages
from your site map as well as other pages, such as your blog
(introducing all new pages), and any other pages as you see fit.
SEO Tip: your site must contain valuable content or
other sites won't be willing to link to it.
In past years, it's been a popular strategy to join link
exchange programs as a means of boosting your link popularity.
Those programs started out with the goal being to get as many
links as you possibly could to point back to your site. When the
engines went with "related" and "important" links rather than
sheer numbers, link exchange programs became known as SPAM.
Now, many of the engines have banned whole sites that
participate in link exchange programs. So, they are OUT as a
means of boosting your link popularity.
Anything that artificially boosts link popularity to a site is
considered "spam" to the search engines. Therefore, link
exchange programs are now considered SPAM.
• Stay away from Reciprocal Linking!
• Reciprocal linking between sites is no longer the "name
of the game." Google has started discounting those links.
The bottom line is, link popularity is one of the most important
aspects of boosting rankings to your site. Yet, it's also one of
the most difficult to achieve for a number of reasons. It's very
time consuming, plus many sites don't want to add links to
related sites on their own pages. And, it takes a long time to
build, as a general rule. Top SEO Marketing has a team that
specializes on SEO linking full time to boost your site’s
rankings with SEO linking popularity and SEO linking reputation.
Top SEO Marketing Inc. works with you to ensure that maximum
performance is achieved within your organic search campaign. Read
more Search
Optimization Q&A
Find out how we can help you, or to
request a free web site assessment
to maximize the power of online marketing, search engine
marketing and local search marketing, please call
214-288-0853
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